An innovative methodology to build and execute the unique sales strategy for every brand
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”
The potential and capabilities of the company, the brand and its product portfolio
Priority markets and channels with our Entry Matrix
The commercial policy with our Pricing & Revenue Growth Model
The Action Plan with a defined timeline and SMART objectives
SALES EXECUTION & KAM
“It isn’t just what you know, and it isn’t just who you know. It’s actually who you know, who knows you and what you do for a living.”
1. Generate new business opportunities enabling access to our CRM and giving full progress visibility.
2. Manage key accounts and make them grow.
3. Maximize revenue and profit by increasing store reach, product rotation and profitability.