Josep Mir

CEO & Founder

Senior Executive, IESE MBA and Master in International Business, with more than 20 years of experience in the food sector opening markets and launching brands worldwide.

Josep’s career includes companies such as Laboratorios Ordesa, Maheso Group and the fastest growing startup plantbased in Europe, Heura Foods.

Javier Rodríguez

Co-founder & Partner

Commercial Director specialized in designing and implementing the Route to Market of new business concepts, Graduated in Business Management at ESADE and Rotterdam School of Management.

Javier has extensive experience in FMCG, both in multinational companies and startups, highlighting Nestlé, Imperial Brands, Harmony and Noustique.

“If I have seen further than others, it is by standing upon the shoulders of giants.”

Isaac Newton


  • We bring the best professionals in the food world to every project.
  • We work with a wide network of Sales & Marketing Associates providing direct access to the main players in each market and channel.
  • We provide specialized knowledge in every category through a 100% flexible model.


Luis Lopez

Spain HORECA Key Accounts

4 years building partnerships with strategic Foodservice Key Accounts in Spain. Business Administration Degree by Sevilla & ESIC Marketing Master. Uber Eats.

Lucas Riera

Business Development

Graduate in International Business & Marketing at Esci-UPF. Passionate about international sales, marketing strategies and sustainable projects.

Max Gray

Business Development

Political Science Major at University of North Carolina. Passionate about sustainability projects, business development and startups.

Mila Semik

International Sales

Business Develompent Manager. Economist by Kyiv National Economic University, Digital Marketing Master at Illinois. English, Spanish, Russian, Ukranian.

David More

Spain Retail Key Accounts

Senior FMCG Manager, 20+ years of experience in Modern Retail in Spain with Pastas Gallo, BIC, Coty or Henkel.

Alejandro Vivas

Digital & Ecommerce

8+ years experience as consultant in FMCG, food and restoration. ESADE degree & HEC Paris MBA. Freixenet, Unilever, Organika and Harmony.

Katheryn Read

International Sales

Sales Director based in Austria with 20+ years food experience, highlighting her infant nutrition expertise from HIPP and mentoring startups.

Ron Franken

International Sales

INSEAD MBA, Healthy Foods Consultant for A brands and private label based in Portugal. 20+ years of experience in international markets.