{"id":951,"date":"2023-02-13T10:40:36","date_gmt":"2023-02-13T10:40:36","guid":{"rendered":"https:\/\/smartfoodsglobal.com\/trade-partners\/"},"modified":"2024-04-25T08:00:46","modified_gmt":"2024-04-25T08:00:46","slug":"trade-partners","status":"publish","type":"page","link":"https:\/\/smartfoodsglobal.com\/en\/trade-partners\/","title":{"rendered":"Trade Partners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.19.5″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(20,20,20,0.45) 0%|rgba(20,20,20,0.45) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/smartfoodsglobal.com\/wp-content\/uploads\/2023\/03\/smartfoods-trade-partners.webp” height=”100vh” height_tablet=”100vh” height_phone=”100vh” height_last_edited=”on|phone” background_last_edited=”on|phone” background_image_phone=”https:\/\/smartfoodsglobal.com\/wp-content\/uploads\/2023\/03\/smartfoods-mobile-trade-partners.webp” background_enable_image_phone=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” custom_margin_last_edited=”off|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#F6F7FB” header_text_color=”#F6F7FB” header_font_size=”5.63rem” header_2_font=”Poppins|600|||||||” header_2_text_color=”#141414″ header_2_font_size=”45px” width=”80%” max_width=”80%” custom_margin=”15vh||0px||false|false” custom_margin_tablet=”10vh||||false|false” custom_margin_phone=”5vh||||false|false” custom_margin_last_edited=”off|phone” custom_padding=”||0px||false|false” header_font_size_tablet=”4.5rem” header_font_size_phone=”2.4rem” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

WE ARE YOUR INNOVATION PARTNER<\/h1>\n

By adapting the best food innovations to your business needs<\/p>\n

[\/et_pb_text][et_pb_code module_id=”#saber-mas-que-hacemos” _builder_version=”4.19.5″ _module_preset=”default” locked=”off” global_colors_info=”{}”]\t\t\t\t\t\tKnow more<\/span>\t\t\t\t\t<\/a>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”our-value-proposition” _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” header_2_font=”Poppins|600|||||||” header_2_text_color=”#141414″ header_2_font_size=”45px” text_orientation=”center” width=”80%” max_width=”80%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n

How we work<\/h2>\n

[\/et_pb_text][et_pb_text disabled_on=”on|on|on” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#828282″ text_orientation=”center” width=”90%” max_width=”90%” module_alignment=”center” disabled=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

“It isn\u2019t just what you know, and it isn\u2019t just who you know. It\u2019s actually who you know, who knows you, and what you do for a living.” – Bob Burg<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” disabled_on=”off|off|off” _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#ffffff” animation_style=”slide” animation_direction=”left” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_text_color=”#F6F7FB” text_font_size=”2.5vh” background_color=”#115571″ text_orientation=”center” height=”50px” custom_margin=”20px|20px||20px|false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Brand 1<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_text_color=”#F6F7FB” text_font_size=”2.5vh” background_color=”rgba(17,85,113,0.8)” text_orientation=”center” height=”50px” custom_margin=”|20px||20px|false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Brand 2<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#F6F7FB” text_font_size=”2.5vh” background_color=”rgba(17,85,113,0.6)” text_orientation=”center” height=”50px” custom_margin=”|20px||20px|false|false” custom_padding=”10px||10px||false|false” global_colors_info=”{}”]<\/p>\n

Brand 3<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Accelerate foods<\/h3>\n

Singular, healthier and more sustainable brands <\/p>\n

” content_phone=”<\/p>\n

Accelerate foods<\/h3>\n

Singular, healthier and more sustainable brands <\/p>\n

” content_last_edited=”off|desktop” disabled_on=”off|off|on” module_class=”smartfoods-specialization” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#141414″ header_3_font=”|600|||||||” header_3_font_size=”24px” background_enable_color=”off” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|23px||23px|false|false” hover_transition_duration=”850ms” locked=”off” global_colors_info=”{}” content__hover_enabled=”off|desktop” header_3_text_color__hover_enabled=”off|hover” text_text_color__hover_enabled=”off|desktop” text_text_color__hover=”#F6F7FB” background_enable_color__hover=”off” overflow-x__hover_enabled=”on|desktop” height__hover_enabled=”on|desktop” header_3_text_color__hover=”#8300e9″ height__hover=”” background__hover_enabled=”off|desktop”]<\/p>\n

Accelerate foods<\/h3>\n

Singular, healthier and more sustainable\u200b brands\u200b\u200b<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#ffffff” animation_style=”slide” animation_direction=”bottom” global_colors_info=”{}”][et_pb_text module_class=”smartfoods-what-we-do-sfg” _builder_version=”4.19.5″ _module_preset=”default” background_color=”#31AFB4″ transform_rotate=”0deg|0deg|45deg” width=”150px” module_alignment=”center” height=”150px” custom_margin=”60px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_text][et_pb_image src=”https:\/\/smartfoodsglobal.com\/wp-content\/uploads\/2023\/02\/smartfoods-white_logo_transparent_background.png” title_text=”smartfoods-white_logo_transparent_background” align=”center” _builder_version=”4.19.5″ _module_preset=”default” background_enable_color=”off” positioning=”absolute” position_origin_a=”top_center” vertical_offset=”95px” width=”80px” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_image][et_pb_text disabled_on=”off|off|on” module_class=”smartfoods-specialization” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#141414″ header_3_font=”|600|||||||” header_3_font_size=”24px” background_enable_color=”off” custom_margin=”65px||||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|23px||23px|false|false” hover_transition_duration=”850ms” locked=”off” global_colors_info=”{}” content__hover_enabled=”off|desktop” header_3_text_color__hover_enabled=”off|hover” text_text_color__hover_enabled=”off|desktop” text_text_color__hover=”#F6F7FB” background_enable_color__hover=”off” overflow-x__hover_enabled=”on|desktop” height__hover_enabled=”on|hover” header_3_text_color__hover=”#8300e9″ height__hover=”” background__hover_enabled=”off|desktop”]<\/p>\n

We\u2019re no middleman<\/h3>\n

We\u2019re our brands\u2019 team and create synergies between them<\/span><\/p>\n

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Trade Partners<\/h3>\n
    \n
  • Retailers<\/li>\n
  • E+M+Q-commerce<\/li>\n
  • Food Service Operators<\/li>\n
  • Distributors<\/li>\n<\/ul>\n

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    Sorting your needs<\/span><\/h3>\n

    We provide greater service without increasing product prices<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” make_equal=”on” disabled_on=”on|on|off” _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#ffffff” animation_style=”slide” animation_direction=”left” global_colors_info=”{}”][et_pb_text module_class=”smartfoods-specialization” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#141414″ header_3_font=”|600|||||||” header_3_font_size=”24px” background_enable_color=”off” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|23px||23px|false|false” hover_transition_duration=”850ms” hover_enabled=”0″ locked=”off” global_colors_info=”{}” content__hover_enabled=”off|hover” header_3_text_color__hover_enabled=”off|hover” text_text_color__hover_enabled=”off|desktop” text_text_color__hover=”#F6F7FB” background_enable_color__hover=”off” overflow-x__hover_enabled=”on|desktop” height__hover_enabled=”on|desktop” header_3_text_color__hover=”#141414″ height__hover=”” background__hover_enabled=”off|desktop” content__hover=”<\/p>\n

    We acelerate food Brands<\/h3>\n

    innovative, singular, healthier and more sustainable <\/span><\/p>\n

    ” sticky_enabled=”0″]<\/p>\n

    Accelerate foods<\/h3>\n

    Singular, healthier and more sustainable\u200b brands<\/span>\u200b<\/p>\n

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    We’re no middleman<\/h3>\n

    We’re our brands’ team and create synergies between them<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#ffffff” animation_style=”slide” animation_direction=”right” global_colors_info=”{}”][et_pb_text module_class=”smartfoods-specialization” _builder_version=”4.20.4″ _module_preset=”default” text_text_color=”#141414″ header_3_font=”|600|||||||” header_3_font_size=”24px” background_enable_color=”off” height=”150px” height_tablet=”50px” height_phone=”100px” height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”||||false|false” hover_transition_duration=”850ms” locked=”off” global_colors_info=”{}” content__hover_enabled=”off|desktop” header_3_text_color__hover_enabled=”off|hover” text_text_color__hover_enabled=”off|desktop” text_text_color__hover=”#141414″ background_enable_color__hover=”off” overflow-x__hover_enabled=”on|desktop” height__hover_enabled=”off|desktop” header_3_text_color__hover=”#8300e9″ height__hover=”350px” background__hover_enabled=”off|desktop”]<\/p>\n

    Sorting your needs<\/span><\/h3>\n

    We provide greater service without increasing product prices<\/span><\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” _builder_version=”4.19.5″ _module_preset=”default” background_enable_color=”off” background_video_mp4=”https:\/\/smartfoodsglobal.com\/wp-content\/uploads\/2023\/02\/smartfoods-banner-launch.mp4″ disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#F6F7FB” border_radii=”on|35px|35px|35px|35px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_blurb title=”Brand Partners” icon_placement=”left” image_icon_width=”11vh” _builder_version=”4.19.5″ _module_preset=”default” header_text_color=”#141414″ header_font_size=”5vh” body_text_color=”#141414″ body_font_size=”1.7vh” custom_margin=”5vh||||false|false” custom_padding=”20px|20px|20px|20px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

    <\/strong><\/p>\n

    GROWTH STRATEGY<\/strong><\/p>\n

      \n
    • We evaluate the potential and capabilities of the brand<\/li>\n
    • Definimos mercados y canales prioritarios\u200b<\/li>\n
    • Construimos el Plan de Acci\u00f3n con objetivos SMART\u200b<\/li>\n
    • Confeccionamos la Pol\u00edtica Comercial y el Plan Promocional\u200b<\/li>\n
    • Desarrollamos las Herramientas de Trade Marketing\u200b<\/li>\n
    • Implantamos las metodolog\u00edas y herramientas Lean & Agile necesarias, como OKRs y CRM\u200b<\/li>\n<\/ul>\n

      GROWTH EXECUTION (Quote Bob Burg)<\/strong><\/p>\n

        \n
      • Generamos<\/span><\/span> <\/span><\/span><\/span>nuevas<\/span><\/span> <\/span><\/span><\/span>oportunidades<\/span><\/span> <\/span>de <\/span><\/span><\/span>negocio<\/span><\/span>\u200b<\/span><\/li>\n
      • Gestionamos<\/span><\/span> <\/span>las <\/span><\/span><\/span>cuentas<\/span><\/span> <\/span>clave y las <\/span><\/span><\/span>hacemos<\/span><\/span> <\/span><\/span><\/span>crecer<\/span><\/span>\u200b<\/span><\/li>\n
      • Reporting con KPIs <\/span><\/span>medibles<\/span><\/span> <\/span><\/span>\u200b<\/span><\/li>\n
      • Trabajamos<\/span><\/span> <\/span><\/span><\/span>codo<\/span><\/span> <\/span>con <\/span><\/span><\/span>codo<\/span><\/span> <\/span>con <\/span><\/span><\/span>tu<\/span><\/span> <\/span><\/span><\/span>equipo<\/span><\/span>\u200b<\/span><\/li>\n
      • Incluso<\/span><\/span> <\/span><\/span>podemos<\/span><\/span> <\/span><\/span>asesorarle<\/span><\/span> y le <\/span><\/span>hacemos<\/span><\/span> coachi<\/span><\/span>ng <\/span><\/span> <\/li>\n<\/ul>\n

        [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” background_color=”#F6F7FB” border_radii=”on|35px|35px|35px|35px” box_shadow_style=”preset1″ global_colors_info=”{}”][et_pb_blurb title=”Trade Partners ” icon_placement=”left” image_icon_width=”11vh” _builder_version=”4.19.5″ _module_preset=”default” header_text_color=”#141414″ header_font_size=”5vh” body_text_color=”#141414″ body_font_size=”1.7vh” custom_margin=”5vh||||false|false” custom_padding=”20px|20px|20px|20px|false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

        ASESORAMIENTO<\/strong><\/p>\n

          \n
        • Detectamos tendencias de mercado relevantes\u200b<\/li>\n
        • Compartimos insights accionables con informaci\u00f3n fiable\u200b<\/li>\n
        • Apoyamos la Confecci\u00f3n y gesti\u00f3n del Surtido y los Lineales de retail\u200b<\/li>\n
        • Asesoramos en la confecci\u00f3n y desarrollo de la carta de HORECA\/Foodservice\u200b<\/li>\n
        • Buscamos activamente los mejores proveedores y los preparamos para el servicio<\/li>\n<\/ul>\n

          GESTI\u00d3N OPERATIVA<\/strong><\/p>\n

            \n
          • Resolvemos la log\u00edstica y facturaci\u00f3n\u200b<\/li>\n
          • Consolidamos los env\u00edos\u200b<\/li>\n
          • Mejoramos la rentabilidad\u200b<\/li>\n
          • Dirigimos clientes a los lineales y restaurantes\u200b<\/li>\n
          • Optimizamos el SEO\u200b<\/li>\n
          • Desarrollamos productos AD-HOC<\/li>\n<\/ul>\n

            [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”our-partnership-of-innovation” _builder_version=”4.19.5″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” disabled_on=”on|on|on” _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”10vh||10vh||false|false” disabled=”on” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” background_image=”https:\/\/smartfoodsglobal.com\/wp-content\/uploads\/2023\/02\/smartfoods-banner-III.jpg” parallax=”on” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”Poppins|600|||||||” header_2_text_color=”#141414″ header_2_font_size=”45px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

            Brand Partners<\/h2>\n

            [\/et_pb_text][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” text_font=”Poppins||||||||” text_text_color=”#141414″ text_font_size=”17px” header_5_font=”Poppins|300|||||||” header_5_text_color=”#828282″ header_5_font_size=”17px” header_5_line_height=”1.4em” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

            GROWTH STRATEGY<\/strong><\/p>\n

              \n
            • Evaluamos el potencial y capacidades de la marca\u200b<\/li>\n
            • Definimos mercados y canales prioritarios\u200b<\/li>\n
            • Construimos el Plan de Acci\u00f3n con objetivos SMART\u200b<\/li>\n
            • Confeccionamos la Pol\u00edtica Comercial y el Plan Promocional\u200b<\/li>\n
            • Desarrollamos las Herramientas de Trade Marketing\u200b<\/li>\n
            • Implantamos las metodolog\u00edas y herramientas Lean & Agile necesarias, como OKRs y CRM\u200b<\/li>\n<\/ul>\n

              GROWTH EXECUTION<\/strong><\/p>\n

              <\/strong><\/p>\n

                \n
              • Generamos<\/span> <\/span>nuevas<\/span> <\/span>oportunidades<\/span> de <\/span>negocio<\/span>\u200b<\/span><\/li>\n
              • Gestionamos<\/span> las <\/span>cuentas<\/span> clave y las <\/span>hacemos<\/span> <\/span>crecer<\/span>\u200b<\/span><\/li>\n
              • Reporting con KPIs <\/span>medibles<\/span> <\/span>\u200b<\/span><\/li>\n
              • Trabajamos<\/span> <\/span>codo<\/span> con <\/span>codo<\/span> con <\/span>tu<\/span> <\/span>equipo<\/span>\u200b<\/span><\/li>\n
              • Incluso<\/span> <\/span>podemos<\/span> <\/span>asesorarle<\/span> y le <\/span>hacemos<\/span> coachi<\/span>ng <\/span> <\/li>\n<\/ul>\n

                [\/et_pb_text][et_pb_button button_text=”Contact” _builder_version=”4.19.5″ _module_preset=”default” custom_button=”on” button_text_size=”17px” button_text_color=”#F6F7FB” button_bg_color=”#31AFB4″ button_border_width=”0px” button_border_radius=”100px” button_font=”|700|||||||” custom_padding=”22px|66px|22px|66px|false|false” animation_style=”fade” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.19.5″ _module_preset=”default” width=”85%” max_width=”85%” custom_margin=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.5″ _module_preset=”default” header_2_font=”Poppins|600|||||||” header_2_text_color=”#141414″ header_2_font_size=”45px” animation_style=”fade” global_colors_info=”{}”]<\/p>\n

                Our Innovation Partnership<\/span><\/h2>\n

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                What we do<\/strong><\/p>\n

                  \n
                • Share relevant market trends\u200b\u200b<\/li>\n
                • Retail range reviews and assortment configuration support<\/li>\n
                • Foodservice and HORECA menu optimization advice<\/li>\n
                • Search the best suppliers and prepare them for service<\/li>\n
                • Billing and logistic consolidation\u200b<\/li>\n
                • Improve profitability\u200b<\/li>\n
                • Drive clients and consumers to stores, restaurants and distributors\u200b<\/li>\n
                • SEO optimization\u200b<\/li>\n
                • \u00a0Private label and AD-HOC product developments<\/li>\n<\/ul>\n

                   <\/p>\n

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                  WE ARE YOUR INNOVATION PARTNER By adapting the best food innovations to your business needsHow we work”It isn\u2019t just what you know, and it isn\u2019t just who you know. It\u2019s actually who you know, who knows you, and what you do for a living.” – Bob BurgBrand 1Brand 2Brand 3Accelerate foods Singular, healthier and more […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"class_list":["post-951","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nTrade Partners - Smart Foods Global<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartfoodsglobal.com\/en\/trade-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trade Partners - Smart Foods Global\" \/>\n<meta property=\"og:description\" content=\"WE ARE YOUR INNOVATION PARTNER By adapting the best food innovations to your business needsHow we work"It isn\u2019t just what you know, and it isn\u2019t just who you know. 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