OUR BEST CREDENTIALS
“Instead of focusing on the competition, focus on the customer.”
Scott Cook
OUR FIRST SUCCESS
A great challenge.
Internationalization in a mature market, with low margins and high competition.
Our strategy
A. Defined a new range of products for international markets.
B. Created a brand concept inspired by our Mediterranean heritage.
C. Partnered up with Key Players as their innovation partner, developing NPD for their own brand.
Results
Achieved profitable agreements with the main retail chains, international distributors and foodservice operators.
Opened 18 markets in 5 years.
Generated 15 Million Euros.
THE MOST RECENT ACHIEVEMENT
The triple dare.
Launch product innovation, develop a new category and build a brand with startup resources.
Our strategy
A. Defined an agile multi-channel sales strategy.
B. Leveraged the appropriate activation channels, and backed them up with a fresh and bold communication approach.
C. Intensified its effect with personalized digital marketing actions to drive traffic.”
Results
Achieved quick results in a fast-paced market by generating synergies between channels: ecommerce, specialized, modern, restaurants and foodservice.
Gained 2,500 points of sale in 1 year.
Generated 6 Million Euros.
ECOSYSTEM AND PARTNERS
Walt Disney
